Guest blogging transformed into strategic business marketing for an exclusive industry

My cryptoclient wanted a reduction in his guest blogging cost. Relationship building amplified once I revisited the strategy with my nuggets of information, and produced more options to chose from.

Cryptowisser

Cryptowisser provides up-to-date, independent and objective info and reviews on the largest number of cryptocurrency exchanges in the world. They needed more referring domains to increase DA and MozRank for attracting more organic traffic from Google.

Challenge:

Client said that emailing various crypto sites of desired strength was the way to go, but had no strategy in place for the search and communication so that prequalification of domains could start. Already linking domains were another challenge, and they were to be filtered out to avoid embarrassment.

Solution:

An audit of competitors vs. client backlinks was proposed for filtering out unwanted domains, and suggested strategy for prequalification of blogs based upon aligning communication emails with editors’ interests.

Result:

Over 550 blogs of desired Domain Authority replied with a positive intent, and out of them 150 were prequalified for guest posting, which resulted in many high-quality links from crypto blogs.