xFyro

xFyro is known for their premium waterproof audio tech of affordable price. With a mission to combine cutting-edge audio technology with style and quality, their wireless products generate full range of crisp sound.

Challenge:

xFyro wanted to maximize presale of Aria Earbuds on Indiegogo. Their recruiter on Upwork knew that spreading word with influencers was an ideal way for building consumer interest.

He capitalized on his crowdfunding strategy with help of my team, because without a strong endorsement profile, the crowdfunding would be at a significant disadvantage.

Solution:

Search of influencers could be confusing and complicated due to relatively short-lived nature of audio tech devices. I explained that offering money to get influencers write about Aria Ear buds was far expensive than client imagined.

Driven process strategically used influencer as a mutual friend in connecting with Aria Ear buds’ target customer. Instead of offering money, I capitalized cutting-edge features of Aria Earbuds to persuaded influencer for reviewing them.

Result:

An outreach of three months discovered 2500+ influencers, that were prequalified before submitting review requests. 200+ influencers showed an interest in writing about Aria Earbuds, which resulted in presales worth USD $1.9 Million.

I demonstrated that influencer reviews can create irresistible desire for an upcoming product when these generate for product features’ endorsement, so my plan focused at building relations with influential bloggers and I leveraged these connections to get Aria earbuds into the eyes of public.

xFyro is known for their premium waterproof audio tech that gives full-range of crisp mid-highs and crystal-clear vocals.

We connected because their manager needed someone with experience reaching out to journalists and editors from news publications (especially those in the USA – e.g., TechCrunch, Mashable, Business Insider, etc.) to get them to write about Aria Earbuds – that they were launching on Indiegogo.

Here are some of the key features introduced in digital strategy for adapting to demands of tech seller client.

• Apply different mediums and strategies – to build prospect lists
• Communicate to bond with bloggers – and build relationships in this way
• Check the social stats of each individual – before  sending first message
• Frankly speak your objectives after prequalification