In order to convert your website into a salesman, simply having good quality content is not enough anymore. Link building by making connections with industry influencers is an essential element for improving your search positions in Google search results.
This is how the first fact behind why blogger outreach is necessary heads up.
Fact # 1:
In order to market yourself to the right customer via Google, you have to develop your reputation through seeking mentions from niche blogs. It gives you authority, increases your website visibility in Google search results, and grows up traffic conversion rate.
The cost for applying blogger outreach as a link building strategy is high. Most of the average-sized businesses consider it is an expensive way to market themselves, which is mostly because an average web marketing agency does not know the right way to do blogger outreach.
So, we can list the 2nd fact or reality about blogger outreach here.
Fact # 2:
Most agencies rely upon automated tools that target hundreds or thousands of bloggers with audiences that do not match with interests of their clients. Messaging to irrelevant contacts creates email spam and burdens your digital investment budget due to efforts being lost, which means more funds need to be allocated to reach closer to your set targets in link acquisition.
If you represent one such a business whose management believes that blogger outreach has become too expensive to be used as their primary link building tactic, then I am giving an intro that will change your view forever. But first, let me tell that I have applied outreach for many clients during the last 3-4 years. In this process, I came across factors that reduce the impact of blogger outreach campaigns. My next attempt was to develop strategies to cope with such factors, and good thing is that they worked.
Now, let me state my third fact about blogger outreach here.
Fact # 3:
By working on to cope with factors that reduce the impact of blogger outreach investments, I have developed techniques that deliver success without compromising on quality of work. Not only the cost for link building reduces as a result but also the numbers of high-quality backlinks increase for the same amount of budget by several folds.
Before I can talk about my developed procedures, let me take you through what blogger outreach is in general.
How Does Blogger/Influencer Outreach Happens in General?
Most content marketing gurus teach that your content should be extraordinary if you want to gain backlinks from influential niche blogs. When your content is very appealing and useful, the most of influential blogs and resources will be linking back without any resistance, which will result in the shape of increased domain authority, that pushes search ranks up.
But it is not the content of landing pages that I am talking about. You should be an expert at creating long and in-depth blog posts that focus on issues of customer. These blog posts should look attractive to niche influencers at the same time, but here comes another undeniable fact.
Fact # 4:
Purpose of a business blog is to connect with issues of industry. Most businesses already using their blogs to focus on issues of their customers. With so much content being created regularly, creating long and in-depth articles to stand out from the rest is an out of scope thought for the majority of marketing managers. Mostly, creating quality content is very expensive or very hard.
So, you can start the search of influential bloggers once you have good quality content on your blog. Asking the influential bloggers to link back to your content will be the next stage in this process.
But…
Is it really as simple as it looks in the first glimpse?
This is where another fact of blogger outreach should be realized.
Fact # 5:
Money is not an option but a basic requirement to acquire backlinks from niche blogs. By paying dollars, you can motivate bloggers for referring to your posts, and your link acquisition process speeds up as a result.
It is where you can use money to get backlinks even when your own content is not of a very high standard. You can start the blogger search whether you have good quality content or do not have it on your blog. Ultimately, the link building outcome will depend upon the size of your investment.
However, when things are connected together in the shape of a plan, you are forced to make decisions regarding which strategy to use for the search of bloggers. Another technical point is how to approach and request for backlinks. Minor mistakes like asking for a link too early, being too pushy and communicating without any personalization can become major factors for failure of an outreach campaign. In addition to this, influencers and bloggers are mostly busy, so they cannot dare to know you if you do not spend time to find their names.
What Is My Approach?
Due to having a consistent engagement in blogger relationship building works, I have identified factors that slow down progress or negatively influence the outreach activities. As my next step, I revised every step of outreach process to develop an organized and better performing strategy that delivers success without demanding too much funding. It helps if you have good quality content, and delivers success even when you are not in a position to supply high quality content for brand building and connecting your brand with consumer interests.
How does it happen? Let me explain. These are the most noticeable features of this outreach process.
Comprehensive Search of Bloggers & Influencers:
Finding blogs with desired domain authority and social influence is one of the most critical parts of an outreach campaign. I pay special attention while setting up the process for finding blogs. As a result, you get access to best quality blogs with the most affordable rates for link acquisition. Instead of relying upon a few methods, I use every tool and technique in blogger search, due to which you get more control and options at every stage of campaign.
Personalization from Client Perspectives:
Even if a blog meets with all the prerequisites set during the initial planning, it may still not be acceptable to my client. That’s why the domains searched get sorted according to a number of factors, such as the Domain Authority, Social Media Followers and Print Media Influence. At the end of the day, only the most suitable contacts are selected for the engagement works, and no blind email lists are created at any stage, due to which no spam gets created at all.
Personalization from Blogger Perspectives:
No blogger without a name gets added to the list for email sending. The communication generally starts with a question which is raised in context of a previous post of the engaged blogger, and discussions are intelligently proceeded towards link building works. In this way, absolutely no signs to indicate it is a link building inquiry remain, and bloggers are hypnotically motivated with communication strategies towards replying back to us. That is why they are more likely to reply and proceed according to the client’s link building objectives.
Group-Focused Approach:
Groups are always predictable, while individuals are not. That is why the lists of bloggers get regularly sorted with respect to the nature of their response. The email templates are also crafted with an aim to bring them towards topics of our interest. Such an organized and group-focused approach reduces the need for crafting a unique message for everyone, and boosts productivity while assisting in intelligent budgeting for link acquisitions.
Email Automation Tools:
Despite a complete personalization of strategy, the communications and email sending works are fully automated with the use email sender tools. It assists in mass emailing to groups of bloggers and further helps in tracking the progress regarding who opens the message, who does not open, who opens but does not reply, etc. The groups of contacts are regularly sorted on the basis of the performance of each email.
Project Scaling According to Budget:
Due to an organized approach at every stage, the size of campaign can be scaled up and down with respect to budget and goals of a client. More workforce can be used to achieve bigger goals within a shorter time, and the cost of link acquisitions can be reduced as well. Furthermore, the client can freely choose between blogs for his content marketing and link acquisition works according to his financial situation and needs.
Complete Information Sharing with Client:
The client gets access to every segment of the work being done in bloggers search and engagement. He gets access to email accounts created and used for email sending and communication works. He gets access to work files as well. It means the data of outreach stays with you, and you can use the established contacts for your future marketing works as well.
What are the Prime Benefits?
1: Organized Approach:
Blogger and influencer outreach get organized under a comprehensive search strategy, which covers every aspect in engagement and relationship building. Minor mistakes in identification of bloggers cost huge in long-run, so search strategy is aimed at revealing the most relevant bloggers with desired authority and social outreach.
2: Budget-Friendly:
Aspects like where client stands, his budget and what kind of backlinks are ideal to take him closer to top define the entire outlook of communication works. That is where our communications with prospects reveal better opportunities for link acquisition.
3: Proven Methodologies:
Instead of relying upon the stats of automated tools right from the start, my focus is to go after customer-intent that makes him connect with you. The outreach and communication with bloggers are organized to exploit the same intent of customer, and the aim is always focused at building your market reputation.
4: Promising Results:
Strategic measures are taken at every level during bloggers search and communication works. A broad plan driven from research on users and their intent defines every step of communications and engagement. Due to this organized approach, very large numbers of relevant blogs with desired domain authority emerge for link acquisition inquiries. Their response rates are high as well because of professional communication.
5: Hypnotic Communication:
Humans are always unpredictable as individuals. Impulse guides our final decision at the last moment of a situation. That is why the aim is to use communication techniques that can appeal to bloggers with desired authority and influence. Bloggers are appealed with respect to their groups, and the beauty of this demography is that groups are more predictable, easier to deal with.
6: Tracking Means High Performance
Emails sending in groups with respect to tendency of replies not only ensures a mass outreach but further gives control on who opens, who does not open, who opens but does not click, etc. As a result, streamlining of campaign performance is made possible.